Client: Novartis

60x80 & 20x30 combined Exhibit for Novartis, whose purpose is to reimagine medicine to improve and extend people's lives. Novartis focus was on medical and commercial brand products, along with their medical pipeline. I used dramatic lighting and different engagements to focus on certain products, depending on Navartis' hierarchy and new products. Around the perimeter, and through out the booth, LED screens were strategically placed, showcasing new products and overall branding.